Interviews with BPS founder Leah Paulos

Book Marketing Mentors

Susan Friedmann and Leah Paulos discuss how to plant publicity seeds early, finding your niche and your readers, staying organized, and the connection between PR and sales.

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Brad Listi’s Otherppl podcast

The much-loved literary podcaster Brad Listi spoke with Leah Paulos for one of his Craftwork episodes, discussing book promotion strategies in the current media space.

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Writing It! podcast

On this podcast for academic writers, Leah Paulos explains what PR support authors should expect from university presses and spotlights strategies to reach and expand target audience.

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Let’s Talk Memoir podcast

Among the topics: how to find your ideal reader and get media coverage for your memoir, pinpointing themes that resonate, what authors find most surprising about the publicity process, and more.

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The Writer Files podcast

A discussion of all things writing, publishing, and creativity: What’s required of authors these days, how to map out do-able book launch plan, the importance of being kind to yourself.

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Some Things Considered

On this excellently-named podcast, Leah Paulos demystifies the opaque worlds of publishing and media, and celebrates the power of small podcasts, niche influencers, & digital storytelling.

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Book Marketing Action podcast

Leah Paulos talks all things book marketing: how to build an author platform, the differences between publicity and marketing, how to create an actionable roadmap for book launch, and more.

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Beyond Better

Stacy Ennis and Leah Paulos break down how to build a sustainable PR plan, tie your expertise to the news cycle, and even reverse-engineer other book launches to boost your own.

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Publishers Weekly features the new publicity partnership between Press Shop PR / Book Publicity School and the Whiting Foundation!

Some snippets from the piece: "With publicity guidance through Press Shop and its sister company Book Publicity School, Whiting is also helping the awardees look beyond publication, "empowering them to effectively promote their books and scholarship amid the shifting news and publishing landscapes" … Both past and present recipients of the prize will have access to a six-week book publicity training program, which includes regular office hours and an online community group. Press Shop founder Leah Paulos specifically mentioned "platform development, messaging, and media outreach" as among the skills winners would hone."

“At a moment when traditional support systems for writers are eroding—publishers cutting marketing budgets, media coverage shrinking, independent bookstores struggling—we wanted to expand the kind of comprehensive support we've always believed in," said Whiting executive director Constantia Constantinou.

Guest post: The St No One Tells You About Writing**

The 9 Most Important Words in Book Promotion
by Leah Paulos / Book Publicity School

“There are many ways to promote your book—offering an event to a local bookstore, pitching journalists, submitting for festivals—but most of them have one thing in common: they require getting a busy person with a crowded inbox to open an email from someone they don’t know. And no one opens a random email with a boring subject line. “New novel by debut author” or “memoir about life’s difficulties” — not going to cut it.

You may have written a masterpiece of an email (and of a book), and you may be sending it to just the right person, but if the subject line isn’t effective, your perfectly crafted email will get archived or buried beneath hundreds of others. That’s why your subject line is composed of the 9 — or 5, 7, or 10—most impactful words you will write when promoting your book.”

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