Interviews with BPS founder Leah Paulos
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Book Marketing Mentors
Susan Friedmann and Leah Paulos discuss how to plant publicity seeds early, finding your niche and your readers, staying organized, and the connection between PR and sales.
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Brad Listi’s Otherppl podcast
The much-loved literary podcaster Brad Listi spoke with Leah Paulos for one of his Craftwork episodes, discussing book promotion strategies in the current media space.
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Writing It! podcast
On this podcast for academic writers, Leah Paulos explains what PR support authors should expect from university presses and spotlights strategies to reach and expand target audience.
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Let’s Talk Memoir podcast
Among the topics: how to find your ideal reader and get media coverage for your memoir, pinpointing themes that resonate, what authors find most surprising about the publicity process, and more.
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The Writer Files podcast
A discussion of all things writing, publishing, and creativity: What’s required of authors these days, how to map out do-able book launch plan, the importance of being kind to yourself.
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Write, Publish, Market podcast
An episode about promoting business / leadership books—but all authors can learn from it! Topics include what info journalists need, triaging your time, & keeping up the momentum.
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Some Things Considered
On this excellently-named podcast, Leah Paulos demystifies the opaque worlds of publishing and media, and celebrates the power of small podcasts, niche influencers, & digital storytelling.
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Book Marketing Action podcast
Leah Paulos talks all things book marketing: how to build an author platform, the differences between publicity and marketing, how to create an actionable roadmap for book launch, and more.
Guest post: The Shit No One Tells You About Writing
The 9 Most Important Words in Book Promotion
by Leah Paulos / Book Publicity School
“There are many ways to promote your book—offering an event to a local bookstore, pitching journalists, submitting for festivals—but most of them have one thing in common: they require getting a busy person with a crowded inbox to open an email from someone they don’t know. And no one opens a random email with a boring subject line. “New novel by debut author” or “memoir about life’s difficulties” — not going to cut it.
You may have written a masterpiece of an email (and of a book), and you may be sending it to just the right person, but if the subject line isn’t effective, your perfectly crafted email will get archived or buried beneath hundreds of others. That’s why your subject line is composed of the 9 — or 5, 7, or 10—most impactful words you will write when promoting your book.”
Speaking / Events
Leah Paulos has given talks and led countless workshops for authors, academics, agents, and other publishing professionals, including a bi-monthly program for the Authors Guild and classes at Columbia Journalism School’s famed Book Publishing Seminar. A selection of venues below.
If you’d like to have Leah speak at your event or institution, contact info@bookpublicityschool.com.
Press Shop PR in the News
Book Publicity School is powered by Press Shop PR. Everything we teach is drawn directly from our decades of publicity work for over 350 Press Shop authors.
Press Shop was included twice in the Observer’s annual list of best PR firms in the country.
