Expert book publicity support — at an affordable price
Whether you’re publishing with a major house, a small indie, a university press, or on your own, learn how to promote your book and get media attention!
Online workshops and coaching for authors from top literary publicist Leah Paulos and her team at Press Shop PR.
Our FREE Book Publicity 101 Workshop: June 9 and July 8 | Sign Up Here
Next 6-Week Intensive: Starts July 15 | Sign Up Here
Everything we teach at Book Publicity School is grounded in the work our team at Press Shop PR does every day on behalf of authors. Across more than 400 books — including over a dozen New York Times bestsellers — we’ve secured thousands of top-tier reviews, features, and interviews. A selection of our books below:
"Invaluable. These classes will vastly deepen your resources for book promotion" –Mitzi Rapkin, First Draft: A Dialogue on Writing | "I'll be using what I learned for years." –author Dana Killion | "She offers practical magic." —Kim Stafford, author of Singer Come from Afar |
"Invaluable. These classes will vastly deepen your resources for book promotion" –Mitzi Rapkin, First Draft: A Dialogue on Writing | "I'll be using what I learned for years." –author Dana Killion | "She offers practical magic." —Kim Stafford, author of Singer Come from Afar |
Three ways to work with us!
6-Week
Book Publicity Intensive
A short-term, structured workshop for authors who want to learn the fundamentals of publicity quickly.
This program includes:
Six weekly workshops focusing on core concepts: 12 pm ET on Wednesdays via Zoom (also available asynchronously)
Examples of successful publicity materials, templates, and recommended resources
Access to a private cohort discussion group
Feedback from Leah and team throughout the program
Recordings and slides for each session
6-Month
Strategy + Support Program
A coaching program offering authors sustained personalized guidance for promoting a book.
This program includes:
Everything in the 6-Week Intensive for two semesters / cohorts
Two private strategy sessions with Leah
Two private media research co-working sessions with a Press Shop PR publicist
Bi-weekly small-group office hours with Leah
Feedback on press pitch and media Q&A
Access to our digital resource library w/ video tutorials, over a dozen examples of sucessful press pitches, media training resources, tech tips, and more
9-Month
Book Publicity
Partnership
A robust collaborative program where we work alongside authors to promote their book and raise their profile.
This program includes:
Everything in the 6-Month Strategy + Support program for three semesters / cohorts
Two additional private strategy sessions with Leah (total of 4 sessions)
Four additional private media research co-working sessions with a Press Shop PR publicist (total of 6 sessions)
3 additional months of bi-weekly small-group office hours with Leah
A personalized timeline to-do document built with a Press Shop PR publicist, covering the program’s duration
A polished book media pitch and media Q&A, plus email subject lines
Two media training / mock interview sessions, recorded for review with team feedback
Two hour bundle of co-working with a Press Shop publicist on op-ed framing or edits, website feedback, social media support, extra media training sessions, tech tools, etc.
$8500
Application here
Not sure which program is right for you?
Sign up for our FREE monthly Book Publicity 101 workshop: Register here
and/or
Book a 15-minute call with a member of our team: Schedule here
“I didn’t know how to approach promo for my book but I left with all the tools I needed. Leah shares how it really works behind-the-scenes. These insights saved me time, money, and a lot of grief.”
—Julio Vincent Gambuto, author of Please Unsubscribe, Thanks! (Simon & Schuster)
“Finding energy to promote my book was daunting. Enter the dynamic team at Book Publicity School, packed with generosity plus expertise, and tailored to the unique needs of authors ready to work smart. If that describes you, don’t hesitate to sign up!”
—Anita Gail Jones, author of The Peach Seed (Henry Holt)
Book Publicity School is right for you if you:
Find the idea of book promotion intimidating
Need help figuring out the right messaging for your book
Don’t know how to reach your target readers
Struggle with how to use social media for book promotion
Want to supplement your publisher’s publicity efforts
Are ready to roll up your sleeves to advocate for your writing
Want to give your book its best shot at success
Book Publicity School founder Leah Paulos spoke with Brad Listi on his much-loved literary podcast Otherppl about how authors can break through in today’s crowded media space. Listen here!
