FREE Book Publicity 101 Workshops: May 15 and June 9 | SIGN UP HERE!
Frequently Asked Questions
What types of authors will benefit from Book Publicity School?
Authors of all genres benefit — self-published or traditionally published, debut or experienced. If you want to get your book noticed, build an audience, and earn media attention, you'll find practical strategies that work.
What is the curriculum based on?
Everything we teach comes directly from leading high-profile book publicity campaigns. Leah Paulos and her team at Press Shop PR have promoted over 350 books — including numerous New York Times bestsellers — giving you proven strategies from the fast-paced world where authors, publishers, and media intersect.
How much of my time will this require?
You control the time you invest. The 6-Week Intensive runs just 1 hour per weekly session, plus roughly 30 minutes in the online group. For the 6-Month Program, we'll build a personalized publicity strategy around your schedule.
How long before publication should I enroll?
The ideal window is 3–12 months before publication, when you can immediately apply what you learn. But it's never too early or too late. If your book is more than a year out, you'll have extra time to master the process. Already close to — or past — publication? We'll adjust strategies to maximize your impact.
Will I be able to ask Leah questions directly?
Leah answers questions during weekly classes, Q&A sessions, and 1:1 strategy sessions — so you get personalized support whenever you need it.
What types of sample publicity materials will you share?
We provide examples of successful pitches, press materials, templates for media lists, and online resources—everything you need to create a professional, media-ready presence.
Do you give media contact information to workshop participants?
We guide you on which types of editors and producers to target, and teach you how to build your own contact lists. We do not provide direct email addresses for journalists, but we give you all the tools to connect effectively.
What if I can’t make it to one or more of the live sessions of the 6-Week Intensive?
No problem. All sessions are recorded and slides are shared in the private group — so you can participate fully on your own schedule, wherever you are.
What kind of author feedback do you get?
You can see a list of testimonials here. Here’s the TLDR version: “Invaluable” — “Phenomenal”— “Generous”rtise” — “full of craft knowledge” — “Well worth it” —“Practical magic” — “A goldmine of information” —“SUPERB”
How do you accept payments? What is your cancellation / refund policy?
We accept credit cards, ACH, and check. All sales are final — refunds are not available.
How long after completing this workshop will Fresh Air book an interview with me?
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