Fall session: Oct 8 — Nov 12
Registration is now open. Seats are limited!
6-Week Book Publicity Intensive
A fast-paced, information-packed program drawn from Press Shop PR’s decades on the front lines of book publicity.
This program is perfect for you if:
you find the idea of book promotion intimidating
you’re looking for expert guidance at an affordable price
you want to figure out the right messaging for your book
you don’t know how or are looking for more ways to reach your target readers
you’re struggling with how to use social media for book promotion
you want to supplement your publisher’s publicity efforts
you want to give your book its best shot at success
“The 6-Week Intensive teaches you how to go the DIY route but with a pro at your side. I’ve been blown away by their kindness and generosity with their templates, advice, ways to find leads, and exercises to help refine how to speak about our books succinctly. A fabulous investment — I’ll be using what I learned for years.”
—Dana Killion, author of Becoming Unbreakable (Amplify)
Over the course of this virtual workshop, you will learn how to:
Build your author platform: create an effective and engaging author website; use social media strategically
Create a personalized timeline that helps you take advantage of the windows of opportunity for media attention
Write a compelling pitch that will get the attention of journalists and producers
Identify contacts and build a list of the best outlets for your work
Place op-eds, essays, and other coverage by tying your book to the news cycle
Arrange well-attended events, both in-person and virtual
Keep the momentum going in the months after publication
Workshop includes:
A 30-minute 1:1 kick-off strategy session with Leah Paulos, founder of Book Publicity School and Press Shop PR
Small group attention—we keep each cohort small so we can tailor the advice to each student
A private online group where you can access templates and examples of publicity materials, share ideas and tips with other authors, and find video replays and slides from each session
TUITION: $1350
FALL SESSION: October 8 – November 12, 2025
Live workshops on Wednesdays at 12 pm ET
Can’t make the live sessions? No problem—we’ve designed the course so it can be taken asynchronously.
“The quantity and quality of information and feedback in the 6-Week course exceeded my expectations. It’s quite rare for professionals who are so plugged into their field to offer such rich and comprehensive lessons about it. Considering the years of work that go into a book, authors owe it to themselves to give it the best chance to reach readers. This is a phenomenal way to do that.”
—Kim Nelson, Making History Move: Five Principles of the Historical Film (Rutgers University Press)
Everything we teach at Book Publicity School is informed by our years leading high-profile campaigns at Press Shop PR. A sample of some of our media hits:
“The 6-week workshop is an excellent 101 on how you can support your book under the umbrella of publicity (platform, press coverage, reviews, events, blurbs, bookstores, and more). Leah brings a wealth of experience and an organized syllabus to walk you through media norms and and best practices that aren't easy to intuit from the outside. I left with a clear to-do list of items under my control that I can work on to give my book the best chance to reach readers.”
—Sonia Feldman, Girl’s Girl (The Dial Press / Random House)