Next session starts July 10 | Early bird pricing before May 31 | Seats are limited
6-Week Book Publicity Intensive
A fast-paced, information-packed program drawn from Press Shop PR’s decades on the front lines of book publicity.
This program is perfect for you if...
you find the idea of book promotion daunting
you’re looking for expert guidance at an affordable price
you want to figure out the right messaging for your book
you’re struggling with how to use social media for book promotion
you are looking for ways to reach your potential readers
you want to supplement your publisher’s publicity efforts
you are ready to roll up your sleeves to advocate for your writing
you want to give your book its best shot at success
TUITION: $1350
EARLY BIRD TUITION: $200 off for sign-ups before May 31
NEXT SESSION: July 10 – August 14, 2024 | Live workshops on Wednesdays at 12 pm ET
Seats are limited
“It’s essential in today's jam-packed media universe to advocate for your work; yet the task can feel overwhelming. Book Publicity School allows you to navigate the saturated market with a strategic mindset and practical tools. Leah breaks down the publicity process in six digestible classes that will vastly deepen your resources for book promotion. The class is invaluable and Leah is a true gem.”
—Mitzi Rapkin, host of First Draft: A Dialogue on Writing via LitHub Radio
Over the course of this virtual workshop, you will learn how to:
Build your author platform: create an effective and engaging author website; use social media strategically
Create a personalized timeline that helps you take advantage of the windows of opportunity for media attention
Write a compelling pitch that will get the attention of journalists and producers
Identify the best outlets for your work and build a contact list
Tie your book to the news cycle to place op-eds, essays, and other coverage
Arrange well-attended in-person and virtual events
Keep the momentum going in the months after publication
Workshop includes:
A 30-minute 1:1 kick-off strategy session with Leah Paulos, founder of Book Publicity School
Small group attention—we keep each cohort small so we can tailor the advice to each student
A private online group where you can access sample publicity materials (templates, examples, etc.), share ideas and tips with other authors, and find video replays and slides from each session.
TUITION: $1350
EARLY BIRD TUITION: $200 off for sign-ups before May 31
NEXT SESSION: July 10 – August 14, 2024 | Live workshops on Wednesdays at 12 pm ET
Everything we teach at Book Publicity School is informed by our years leading high-profile campaigns at Press Shop PR. A sample of some of our media hits:
