Book Publicity Crash Courses
Drill down into the core pillars of book promotion in these single-session virtual courses led by Leah Paulos, the founder of Book Publicity School and Press Shop PR.
Pitch Perfect: Nailing Your Messaging
Still struggling with your book's elevator pitch?
Know your book is good, but unsure how to capture its genius in 250 words or less?
Want to position your book to get the attention of editors and producers?
Join Press Shop PR Director of Publicity Leah Paulos for a deep dive into crafting effective pitch language for your book. The course offers a practical approach to the drafting and editing of this vital element of book promotion.
This course is useful at any stage of the publication process, from book proposal to website development, blurb requests, and media and event outreach.
We'll share examples and exercises, and offer insights backed by decades of successful pitch-writing, and you’ll leave with an insider's insight into how to spark interest in your work.
90-minutes via Zoom. Seats limited.
UPCOMING COURSES
Monday, June 17 at 4 pm ET
Tuesday, July 30 at 12 pm ET
TUITION
$225
Research + Rolodex: Creating Your Media Contact List
Interested in book reviews, interviews, and events but uncertain about who to email to make them happen?
Unsure how to find contact information for journalists, editors, and producers?
Feeling lost amid the fast-changing media landscape?
Join Press Shop PR Director of Publicity Leah Paulos for an in-depth session about the ins and outs of media research — tactics that have been refined over Leah’s decades of experience in book publicity, and that the Press Shop PR team implements every day to secure top hits for authors.
We'll share best practices for list-building and tech tools that can save you time and inform your strategy. We'll also share advice on specific avenues to explore—and we’ll be sure to leave time for all your book publicity questions.
Learn to love media spreadsheets with us!
90-minutes via Zoom. Seats limited.
UPCOMING COURSES
Tuesday, July 23 at 4 pm ET
Tuesday, August 20 at 12 pm ET
TUITION
$225
“ I am grateful for the field-tested strategies that Leah Paulos shared. Sessions are razor focused and full of craft knowledge. Truly a fruitful experience.”
—Pamela Sandstrom, author of The Pilgrimage to Broken Mountain (University of Colorado)