Book PR in Action: Spring 2026
Everything we teach at Book Publicity School stems directly from our decades of publicity experience at Press Shop PR, where we develop and execute over 30 book launch campaigns each year. Some recent highlights.
Spring at Press Shop PR has been jam-packed with pub days, events, media hits, and now, some very welcome greenery in Prospect Park!
Two of our authors just received major honors Haley Cohen Gilliland, whose debut A FLOWER TRAVELED THROUGH MY BLOOD (Simon and Schuster Books) tells the story of the Abuelas de Plaza de Mayo and their fight to find their stolen grandchildren during Argentina's dictatorship, was just named a Pulitzer finalist.
And Ieva Jusionyte, author of EXIT WOUNDS, on the American guns flowing south into Mexico, was named a Guggenheim fellow — following her MacArthur grant last year. We are over the moon for both of them!
Congratulations to Atima Omara, MPA, author of THE INSTIGATORS: How Black Women Have Been Essential to American Democracy (And What We Can Learn From Them) (HarperCollins Publishers) on pub day last week. We're celebrating her feature in the Boston Globe, "How Black Women Instigate for Democracy" and this recent conversation with Chuck Todd: “What Does A Winning Democratic Coalition Look Like In ‘28?”
We worked with behavioral scientist Leidy Klotz on SUBTRACT in 2022 and are thrilled to be back for IN A GOOD PLACE (Little, Brown and Company). It's full of surprising insights into how the smallest adjustments to your spaces can make outsized differences in your relationships, your work life, and your sense of self. Tune in to upcoming interviews on Next Big Idea Club, Good Life Project, Art of Charm, Something You Should Know, and many more.
Carlos Orsi, author of WHAT SCIENCE SAYS ABOUT ASTROLOGY (the first in the new “What Science Says” series from Columbia University Press) had a great excerpt in Live Science and an excellent essay in Slate: “The Problem With Astrology: Most people know it’s bogus. But dabbling in it anyway isn’t as harmless as it may seem.”
Main photo: Press Shop PR’s star senior publicist Emma McGlashen and me at the publication party for J.R. Thornton's LUCIEN (HarperCollins), a dark academia novel that Town & Country called “a pin-sharp page turner.” A fantastic party for a book that's impossible to put down.